Loyal is hiring a Consumer Marketing Associate. We are looking for a marketing and social professional who will be helping build our Consumer Department and execute on our marketing deliverables. You’ll join our Consumer team, who works to communicate science, exercise Loyal's brand identity, and strategize best marketing practices. You will help with email marketing, social media, market research, and branding activities. You would report to our Social and Consumer Manager, and will work closely with all of Loyal's teams to support their consumer needs.
While you will be ultimately responsible for marketing activities, you will have ample opportunity to work with, learn from, and influence other functions in the company.
You work may include:
Site recruitment and email marketing; help with...
Email templating/writing for outreach to veterinary clinics
Email automation workflow generation using Hubspot/chosen email automation platform
Supporting clinical operations team with prospecting potential clinical trial sites with marketing materials and other consumer-facing deliverables.
Managing our marketing hub (contact importation, workflow and email development, contact progression, document creation and importation, etc.)
Content copywriting for our partnered veterinary clinics; inserts and brochures for pet parents, quick facts for clinics' counters, email blasts for clinics' client-base, etc.
Social; help with...
Content and copy curation/posting and engaging
Posting content for our recognized holidays on our editorial calendar
Brainstorm content, potential partnerships, activity workflows, social media collaborations and positioning
Building our partner network; making sure partners align with Loyal's values and goals.
Market intel; help with...
Voice of Customer surveys/interviews for feedback loops and analysis
Poll creation on different outlets such as Linkedin
Reporting/presenting market intel and outcome to wider team on a regular basis
Education and Work Experience:
Required - Bachelor’s degree in a related field or equivalent combination of education, training and experience.
Required - Excellent and demonstrable communication, presentation, strategy, and interpersonal skills.
Preferred - Past professional marketing experiences; copywriting, social media management, market research, etc.
How You Work and Think:
You are flexible, open-minded, and have a positive mindset toward working in the fast-paced and rapidly evolving start-up environment.
You are able to give and receive feedback constructively, you encourage your team during challenges, and celebrate wins whenever possible.
You meet or beat rapid deadlines and you work well under pressure.
You have exceptional integrity as well as excellent attention to detail and personal organization.
You are detail oriented, responsive, and enjoy high-responsibility environments.
You have a high degree of compassion, curiosity, and personal drive.
You may be based remotely.
You’ll have full coverage health/dental/vision.
Monthly education allowance for books and self-improvement.
We’d love for you to start as soon as possible.
Reasons you may not like this role:
Loyal is made up of around 40 people (startup early adolescence) and is experiencing the requisite growing pains.
Our consumer department is in the building stage. This calls for more collaboration and brainstorming rather than structure and rigidity.
There is the potential to be pulled in different directions and of being asked to do things outside your normal scope.
As a part of the team, you would need to be ready for change as the company grows and the team evolves.
The Fundamentality of Health | Good health is critical to every other human (and animal!) experience. We believe health is a fundamental right and are dedicating our lives to maximizing health and developing better medicines for the worst diseases.
Truth Seeking & Feedback Loops | Uniquely in biology, there is a predetermined truth of whether a specific drug will work or not — we just have to catch up with biology! We seek out this truth and do not shy away from inconvenient truths. This holds for personal development too: we are always searching for feedback loops and embody a perpetual growth mindset.
Morality & Empathy | We are developing medicines that may one day be given to a living animal, medicines that if designed badly could hurt that animal instead of help. This is a huge responsibility and should be respected as such. Our work needs to adhere to the strictest moral code and always integrate empathy for the patient.
Transparency | We believe full transparency in thoughts, opinions, intentions, and actions (both good ones and mistakes) is a better way to build a business and work together.
Kindness | Great business(wo)men do not need to be ruthless — you can execute excellently with kindness.